The Discerning Brute Featured Brands Membership is a monthly membership designed to provide options for a curated and consistent brand presence. 

Since 2008, The Discerning Brute has been providing widely recognized and award-winning lifestyle content to underrepresented, yet highly valuable masculine demographics.

These male-identifying and/or masculine presenting readers are demanding, indulgent, educated, fit, and loyal. They maintain social, environmental and ethical values that are as rigorous as their commitment to impeccable aesthetics in fashion, food, grooming and lifestyle products. For almost a decade, The Discerning Brute has made a compelling case that has helped form and been echoed by our readers:

"You can live as indulgently as you do uncompromisingly."

In fact, these barometers are aspirational. Our readers don't fall for typical marketing mythology. They are suspicious of large corporate brands and they are willing to spend more in order to be citizen investors who support the production systems they want to see flourish. They represent an incredibly loyal and repeat clientele, and often are influencers themselves who take pride in superior products made with integrity.

This highly valuable presence, on the Discerning Brands page, directs our niche audience to brands like yours which meet a stringent set of ethical, aesthetic and performance criteria that The Discerning Brute can stand behind. Membership is by invite only and our criteria is as follows:

• The brand and/or product is vegan* and cruelty-free.*
• The brand pursues fair labor conditions and transparency in its value chain.
• The brand/product pursues sustainability through either of the following:
  • standards or certifications
  • sustainable/organic/innovative ingredients and/or materials
  • The brand's visual identity and product quality is sophisticated and meets or exceeds that of comparable mainstream brands.

There are 2 membership options. no contract. cancel at any time*:

STANDARD $49 / mo Includes a dedicated brand image and direct link to your website on our "Discerning Brands" page, which serves as a shareable shopping and brand-guide endorsed by The Discerning Brute..

PLUS $199 / mo Includes a dedicated brand image and direct link to your website, as well as a monthly product or brand story promoted through our media channels and a link to your website.

Once you have made your purchase, we will reach out to you with next steps. Thanks!

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*vegan - containing no animal products or byproducts (beeswax, lanolin, honey, wool, milk, leather, etc...)

*cruelty-free - the product and it's ingredients have not been tested on animals.

*cancellation - cancellation will take affect at the end of the month most recently paid for. There are no refunds or partial-refunds for cancellations that occur during the month of cancellation. For example, a cancellation early or mid-month will take affect at the end of that month, not at the time of cancellation.