Vivienne Westwood’s SS15 show in Milan was all about being bold. Bold patterns and colors inspired by the pixelated graphics of 1970s arcade games – and a bold message: moral outrage at factory farming of animals. Partner Andreas Kronthaler says on their website, “Vivienne & I are both vegetarians but we are urging people who do eat meat to always find out where it is coming from and to avoid meat from animal factories.”

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And backstage in an interview with Dazed, he also stated “It’s not just about pig farming but any animal farming. What’s going on out there is a disgrace. I’m a vegetarian and I don’t tell people not to eat meat but cutting down is not bad. One day a week makes a big difference, environmentally and even health-wise. The way we keep animals is awful,” Andreas Kronthaler said backstage. “For me as an activist, this is what an activist should look like – someone who cares about what’s going on out there.”


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