April 77 Launches Online Store


Rejoice! It’s finally here! Our favorite vegan Parisian, Brice Partouche, has launched April 77’s online store, chock full of bad-boy clothes and accessories that embrace the real rebels out there. Their new campaign features Jethro Cave (model, musician, and Nick Cave’s son) and Sophie Willing (model and actress) in photos and an upcoming video!

Paris Journal, Day 2

Day two in Paris started with a warm baguette, strong espresso noir, soyja yogurt, and fresh fruit from the local market. Some of the baguette petit  tradicion had dark chocolate chips in it which were phenomenal. My goal for the day was to make it to the April 77 flagship store and splurge on a vegan motorcycle jacket, which I’d been saving up for.

The store was tre chic, filled with rock n’ roll inspired clothes, and hard-to-find items like vegan cowboy boots and thick sweaters made from cotton, as opposed to wool. There were still a few wool items straggling from previous seasons, but designer Brice Partouche, PR master Tommy, and Ben at the store all assured me that the collection will be totally vegan as of 2011. Ben, who was our salesperson was helpful and also had some fun tattoos which you’ll see in the photo album below. He even taught us how to say “fur is disgusting” and “you hate animals” in French, so I could say it to people in fur… which is almost everyone people in Paris. I mean, seriously? If the Arctic Pass had a prehistoric runway, you might be able to imagine what I’m taking about.

It was inspiring to see tags that read “cruelty free fabric and label” and handsomely designed labels that declare “Good Guys Don’t Wear Leather”. James got a seriously gorgeous, brown, waxed-canvas biker jacket and I went with a chambray shirt and a black jacket. I am lucky this store is so far away. I’d be broke. Well-dressed, but broke.

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Spring Biker, Best Doc & Easter Candy

Cheap Monday has a nice faux-leather biker vest available at Alter $105
(Shop via text message through or Subports web store.)


Gilt offers a Rogue poly-cotton faux-leather, asymmetrical zip jacket in black or
(here’s your Invite to be a Gilt member)

Asymmetrical Zip Front JacketAsymmetrical Zip Front Jacket

We were THRILLED that The Cove won an Academy Award for Best Documentary last night! If you haven’t seen it, you must! Watch the trailer, buy the movie, then find out what you can do to help!

What’s the best part about Sweet & Sarah’s Easter marshmallows in the shapes of chicks, bunnies, and eggs? There no boiled cow or horse hooves, tendons or cartilage in them! Don’t get me wrong – I love how cute Peeps are as much as the next guy, but there’s something as sinister and creepy as a Zombie-Jesus about disguising nasty slaughterhouse-scraps as yummy candy for kids. Thanks to Sweet & Sarah your celebration of Easter doesn’t have to support factory farming.

Cream EggsAlso, don’t forget to include some vegan Cadbury-style ‘cream’-filled eggs from the Chocolate Wendy House.