EXTENDED! 10% Off Pre-Orders Novacas x Brave GentleMan

Extended through Sunday! Get 10% off pre-orders on the new season of the Novacas x Brave GentleMan Shoes.  Discount code: ” BRAVEPRE “

About the collaboration:

Classic New York style. Expert Portuguese craftsmanship. Superior Italian textiles.

Part of the ongoing collaboration between Novacas and Brave GentleMan, this collection features durable, classic men’s shoes that are made under fair labor conditions in the European Union. They rival leather like no other – breaking-in and aging wonderfully, and are suitable for vegans, with uppers made from biodegradable PU microfiber. Handsome both inside and out.

Brave GentleMan was started by Joshua Katcher, who in 2008 launched TheDiscerningBrute.com, a men’s lifestyle website creating discourse with an intelligent and influential audience who want to change the world, save the day, have fun, and look good doing it. The Discerning Brute and Brave GentleMan define a better man, leading an era of evolved manhood. Brave GentleMan emerged as an eCommerce platform in 2011 resulting in this exclusive collaboration with Novacas.

The Expert: NOVACAS for Brave GentleMan


My collaboration with NOVACS has hit a patch of warm weather. Coming soon, The Expert is a handsome, two-tone-tan saddle shoe made in Portugal under fair labor conditions in fine Italian microfiber. As part of the ongoing collaboration: NOVACAS for Brave GentleMan, this is the exclusive Summer 2012 shoe. It’s a classic men’s style that you can dress up with your seersucker suit, or get down with no socks at a summer barbecue. In any scenario, you’ll look like you know exactly what you’re doing in the Expert.

These limited edition summer shoes are durable, water-resistant, they break-in wonderfully, they are suitable for vegans, and the uppers are made with a biodegradable PU microfiber which rivals leather like no other. Handsome inside and out! These will be available are various locations and can be pre-ordered online at BraveGentleMan.com

If you’re curious as to why we’d never use animal-based leather, check out our post “We Will Leather Forget” & “Leather Jacket: The Rebel Icon That Lost Its Gall“.

Lincoln Center Sustainable Fashion & PINNACLE

A photog from the RightyRightyRight fashion blog and zine snapped some photos of my rad outfit sponsored by CPas & NOVACAS at Lincoln Center, yesterday. In addition to the recycled-poly, hand-tailored blazer and vest, the organic cotton shirt and pants, the recycled-poly and recycled-cotton coat, the organic denim and vegan leather bag, and the NOVACAS vegan boots – I was wearing my April77 vegan biker jacket, carrying a Matt & Nat cruelty-free bag with recycled soda-bottle ultra-suede lining, and sporting my fav vintage sunglasses.

This happened right before I went into Lincoln Center and got interviewed by Robert Verdi. I showed him the PINNACLE Mag, to which he said “I already have that“. I was wowed. Mr. Verdi, are you anti-fur yet?

Huffington Post contributor, Andy Stepanian, wrote a really impressive article on PINNACLE: Reinvent The Icon today, featuring some of the amazing photos by Anthony Two Moons and Gregory Vaughan. PLease check it out and spread the word!

Change is Coming & My New Shoes

• As if the universe destined it (because we all know the world revolves around my shoes),  I stumbled into MooShoes just as they were unleashing their new fall/winter mens boots. I snagged a pair of these awesome Milo boots in black. They also come in an equally serious textured gray-brown. They are sustainably leather-free, made fairly in Europe, and they’re damn tough!

highlighted the PINNACLE Initiative! I’m so thankful for all the attention this really cool and really simple idea is getting. We often wonder what we can do to help animals, and if you are creative, PINNACLE is the perfect opportunity to actually make art that can end some pretty unimaginable suffering.

“Joshua Katcher of The Discerning Brute launched the campaign to bring together animal-loving models, artists, and designers to create a wide-reaching anti-fur message.The basic idea behind the Pinnacle campaign is a re-invention of that iconic anti-fur pin that Cindy Crawford once wore.”

ULTIMATE Father’s Day Guide for the Ethically Handsome Dad

Every Father’s Day, we get dear-old-dad the same old stuff, but being a dad is cooler and braver than ever! Most fathers want what’s best for the family- and now he can also help protect animals and the planet too. The best part is, when getting these ethically handsome gifts for pop, you don’t have to sacrifice style, taste, or pleasure. Nor do you have to compromise on what dad likes! These cool gifts are a spin on traditional Father’s Day presents, from geeked-out gadgets and tools to socks and ties to sports gear and suits. I’ve even got recommendations for dads who have it all, from electric sports cars and motorcycles to Armani Bamboo Sports coats! Your father will be proud to be a personal hero to you and a superhero to the planet. Let’s not underestimate what it means to be protector this Father’s Day!


• No one in the office will know! Organic Cotton Dress Shirts from Culturata, Velour, and Nordstrom. Organic cotton blows conventional cotton out of the water – growing conventional cotton requires the use of enormous amounts of pesticides, which has a huge environmental impact and presents health risks for those working around it. 25% of the world’s insecticide use and more than 10 percent of the world’s pesticide goes to cotton crops. In 2003, that amounted to about 55 million pounds of pesticides being sprayed on 12.8 million acres of cotton, according to the Organic Trade Association.


https://i0.wp.com/www.aussiebum.com/content/items/1265_banana_brief_brf_white/ZM_banana_brf_white.jpg?resize=211%2C116• Organic cotton, bamboo, and banana fiber underwear & socks from Aussiebum & Nordstrom. Supporting sustainable and ethical fashion is more than just an outer layer. Keeping pesticides away from sensitive areas is something any man will get behind.



Nordstrom Bamboo Blend Socks (3-Pack) Nordstrom Organic Cotton Boxer  Shorts

• Sports gear: Carpenter Trade, professional baseball glove  $280 In addition to superior performance, most people don’t realize that the #1 cause of greenhouse gas emissions is from raising livestock for food and leather. Avoiding leather is one of the most powerful things to do for the environment. So have a custom made, professional-grade glove made with your dad’s name on it.


• Mens organic, cruelty-free grooming products and scents. The last thing you should give pop is a guilty conscience with products that have been tested on animals. Most razors and many mainstream grooming products are still tested on animals and are not made from recycled plastics, but these items are totally cruelty-free and sustainable. (Preserve, Jack Black, Herban Cowboy, the Body Shop)

Triple Razor Replacement Blades

White Musk® for Men Eau de Toilette Organic Grooming by Herban Cowboy Cologne Dusk 1.7 oz

• Get your dad back into health with cookbooks, health guides, and diet books for dudes! The fireman’s Engine 2 Diet, the Triathlete’s THRIVE book series, Skinny Bastard, Meat is for Pussies, Vegan Bodybuilding and Tal Ronnen’s amazing cookbook, the Conscious Chef.

Buy The Engine 2 Diet book todayBook Cover Meat Is For Pussies book image

Vegan Bodybuilding & Fitness By Robert Cheeke THRIVE FITNESS

• Stock the Pantry with delicious, gourmet food! Who says eating healthy means eating sprouts? What dad doesn’t love dark chocolate, smores, gourmet sausage, jerky, dips, and healthy, meaty meal-starters?

Vegan Double Chocolate Twinkies Twin Pack By Dulce Vegan Organic European-Style Chocolate Assortment By Sjaak's Smore Pies by Sweet & Sara

Vegan Grain Meat Sausages By Field Roast

Homestyle Beefless Tips By GardeinVegan Ground Beef By Match

Primal Strips Meatless JerkyVega Sport Performance Protein Tub

• Cruelty-free Accessories from NOHARM, Novacas, Bourgeois Boheme, Matt & Nat, Truth, and The Vegan Collection. Also check out the solar-charged briefcase from Voltaic, or a recycled canvas and vegetable-based faux-leather handbag. All sustainably leather-free.

NOHARM Black Slip-on Vegan Ankle BootsBoBo Vida Black

Voigt Pebble Laptop Carrier BlackFaithless - Pebble Handbag BlackTellier - Snake Wallet Navy


Solar Laptop Charger

• Buy your dad a gift or experience on Charity Buzz and support your favorite charities. Hang with celebs, get backstage, go on trips, amazing experiences, sports tickets, memorabilia, delicious meals, and more!

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• Satin Ties & Ties diverted from Landfills. With Jaanj’s high-end, luxury, non-silk ties, you’ll never miss the worms that get boiled alive. For cotton ties, the Hill-Side makes ties and pocket-squares from selvedge fabrics, diverting them from landfills and making really cool, classic square-end ties, pocket squares, and handkerchiefs.

• For the Handy-Dad: Gadgets and tools or a Gift Certificate to GREEN DEPOT, an environmental living & building store. From recycled cotton insulation and a home composter to soy based paints and finishes, any dad into home improvement will love these gifts.

• Lawn Order with Greenworks tools. From mowers, blowers, and log-splitters, to hedge-trimmers and cultivators, these greener lawn tools don’t use fossil fuels and make self-sufficiency easy and green!

18in : 5-blades : Reel Mower7 Amp : 160mph : Blower10in : 20V : Li-ION Chain Saw5 Ton 15A Log Splitter

• Vintage Sunglasses / Frames. The greenest gifts of all require no new resource extraction or manufacturing. Vintage is always an amazing option. Classic sunglasses are big right now, from aviators, wayfarers, and John-Lennon frames to the 50’s Halo frames.


• Enthralling DVDs of Oscar winner’s and award nominees “The Cove”, “Food Inc”, and “End of the Line”.

The CoveFood, Inc. https://i1.wp.com/www.docurama.com/wp-content/uploads/art-downloads/NNVG169491-05.jpg?resize=140%2C177

For the Dad with it All:

Tesla Electric Sportscar. 0-60 in 3.9 secs, 288 hp, 236 miles per charge. Starts at $101,500


• Electric Motorcycle from Zero $9,995, or Brammo at $7,995
Zero S Electric Motorcycle - Click Image to Closehttps://i2.wp.com/www.electricbikee.com/wp-content/uploads/2008/12/right_side_700px.jpg?resize=540%2C366