Fall’s Positive

• I like this organic cotton crewneck sweater from EDUN. $258
EDUN is a contemporary lifestyle brand founded by Bono and Ali Hewson with the mission to encourage trade in Africa and build awareness of what is possible there.


• Portland General Store’s grooming products are worth more than a few bucks. From rhassoul mud cleansing balls and whiskey and tobacco aftershave to smelling salts and plant-based fragrances – their vegan range is suitable for any rugged gent. *Not all their products are vegan, please read the labels. All listed below are vegan:

WHISKEY natural aftershave splash  with sea minerals - veganTHICK - natural thickening shampoo with palo santo and marula oil - vegan, paraben and sulfate freeeau de toilette SAMPLES - all fragrancesEUCALYPTUS  smelling salts - cold and sinus treatmentFACE BOMB - natural, vegan rhassoul mud cleansing ball

We’re not kids anymore. The truth behind forcing animals to perform in the circus is as sickening as it is silly. We know that an elephant is a huge, intelligent, emotional animal whose needs and desires far exceed what an abusive and confining life behind bars and balancing on balls can provide. Our pal Gary Smith takes a stab at the most horrible show on earth, Ringling Bros in his new article. Check it out why circus’ using animals are indefensible.

Illustration of a crying circus elephant

• Black & Noir’s offers this 100% organic cotton twill jacket in gray, made in Canada. $412

Blanc & Noir Cotton Twill Jacket in GreyBlanc & Noir Cotton Twill Jacket in Grey

EDUN: Grow to Sew

5206248fa-100_frontEDUN, started in 2005 by Ali Hewson and Bono, has relaunched their website, and along with it, a crucial new initiative: Grow to Sew. One hundred percent of proceeds from the Grow to Sew series will go to the Conservation Cotton Initiative (CCI) in Uganda, an organic farming program created by EDUN and the Wildlife Conservation Society that aims to build sustainable, organic farming communities and offer farmers a fair trade market for their cotton. This comes at the first signs of peace after decades of civil war, strife, and unrest in this once-fertile, cotton growing region of Uganda called Gulu.

As part of the Pre Fall Collection created in honor of the 2010 World Cup in South Africa, EDUN introduces a Special Edition Grow to Sew African produced tee shirt series, which features organic cotton, and bold black and white graphics inspired by the vibrancy of the continent. Included in this series is a “South Africa 2010” soccer ball graphic tee that features the shape of the African continent at the center of the ball.


In addition to this initiative, EDUN’s mens’ A/W 2010 collection is looking tremendous with subtle grays, slate blues, tans, and olive. All fair trade, mostly organic cotton. I love everything EDUN stands for, but I do wish they’d ditch that one leather jacket they offer, being that livestock is the worst ecological offender out there ( and it’s just mean) – and there are so many amazing, sustainable  alternatives.

Utopia in the Garden of EDUN ?


Ali Hewson and Bono’s (yes, of U2) vision for a socially conscious and aesthetically desireable clothing line resulted in EDUN -launched in 2005 as a revolutionary model of autonomous, sustainable social and economic growth in developing countries. EDUN has challenged the typical mode of pillaging communities (sweatshops), and ecosystems (hazardous garment production) that still remains the status-quo for the majority of the fashion industry. For the facts on EDUN’s practices, click HERE. Watch their VIDEO.

And how does the product look? In their own words:

Bono and Ali

“EDUN is both beauty and brains. Part rock & roll, part punk rock, EDUN pulls intellectual inspiration from the 1920’s Berlin Weimar culture combined with the artistic romance stirred by the art nouveau movement in Paris of the late 19th and early 20th centuries.”

Shop at their online store.

flannelorganic tee

jeanscotton sweater

For a selection of additional EDUN’s Mens’ Classics, Click TOPS or DENIM

EDUN has its hands in every element of production, from cotton growth through sales. EDUN utilizes locally run factories in Africa, South America and India and does not build or own these factories because their aim is to empower communities and workers at every phase of production (as opposed to exploit them) with the ultimate agenda of fostering self-determining garment producers. EDUN uses organic cotton wherever possible. 31% of the EDUN Fall/Winter 2007 collection is organic; 50% of the EDUN Spring/Summer 2008 collection is organic. *Source

To find out about their ‘ONE’ campaign to fight global poverty and AIDS, click below:


DB’s Etiquette Recommendation: Supporting lines like this is crucial to making a positive paradigm shift within the fashion industry. Let’s face it – clothes affect almost everyone – whether we’re wearing them, selling them, or making them. If you can afford to make choices like EDUN, please do so. I do, however, recommend steering clear of their wool and leather garments for obvious reasons – let’s not forget that, more widespread than worker exploitation, is the unpaid and torturous exploitation of living, feeling animals who, as individuals, have a will to live and not suffer just like you or I or your dog or cat.