By Sid Garza-Hillman
A few weeks ago I had the pleasure of meeting The Discerning Brute/Joshua Katcher in person. He had been a guest (via Skype) on my podcast only weeks prior, and just by chance was able to come up to the Stanford Inn during a trip to Northern California. I head up the Stanford Inn’s Wellness Center and am the Nutritionist/Health Coach there.
Joshua, his partner James, and I sat down for dinner, and while we talked about many things (fashion included, though why anyone would wear anything other than rolled up 501’s and white t-shirts is beyond me. Maybe I should be more discerning.), the subject of protein came up. Not because any of us—all plant-based—were concerned with protein in the least, but because working at a vegan resort whose clientele are overwhelmingly NOT vegan, I am constantly asked the big protein question—where do vegans get their protein?
A couple times a week I hang out and walk through the inn’s restaurant and talk to guests. Almost nightly I get the protein question and am there to hopefully dissipate some of the fear around it. I was relating this to Joshua and James and we all decided it should probably be a phobia. And that’s when, through obviously divine inspiration, it hit: PROTEDEFIPHOBIA—the fear of protein deficiency. I think we nailed it, and now just have to figure out the hoops we have to jump through to make it official. Is there a phobia department of the patent office? Should we ‘tm’ it for now (i.e. protedefiphobia™)? Oh, the possibilities. I’m so excited about it that it must be something that deep down I’ve always wanted and finally got: I’m a co-owner of a beautiful baby phobia!
And yet, a reality check. Fear of protein deficiency is very real. As a species we are designed to protect ourselves and to survive the best we can. Often times corporations/companies/industries feed on this instinct in order to drive sales. The animal food industry is no exception. They succeed every time they convince someone that he or she will suffer greatly without intense amounts of animal protein. However, there are a few pesky facts that hurt their bottom line: 1) whole plants are full of protein 2) the human body performs best on a higher carbohydrate diet (not refined/processed carbohydrates, but whole plant ones) and finally, 3) more and more professional athletes are actually performing and recovering better after switching to whole plants. In my practice I devote a substantial amount of time and effort minimizing the fear around protein. But that’s one of the best parts of my job—helping people be LESS afraid. Less fear, more happiness and health. Pretty simple equation.
So, to those with protedefiphobia™, rest assured, help is on the way. It’s located in the produce section of groceries stores around the world.