Alter will be hosting a pop-up shop for M:Zero, the macho incarnation of Melisa Plastic Dreams featuring shoes made of 100% recyclable plastic by Grendene, a socially and environmentally responsible company in Brazil. There will be a launch party on March 24th from 6 – 9 pm with the bubbly. But if you’re in town sooner, the product will land on the 17th:

Beginning March 17, ALTER will showcase the M:ZERO collection at the latest location in Brooklyn. “M:ZERO is a innovative brand in design, materials, technology, and details while staying true to classic style. ALTER has curated a collection of brands that lends itself perfectly to the M:ZERO customer” says Melissa USA CEO Michele Levy.

Alter’s newest store, hosting the event is located at:

ALTER Graham Ave (Co-Ed)
407 Graham Ave
(btwn Jackson and Withers)
Brooklyn, NY 11211
Tel 718.609.0203