By now, many of you know about the initiative I started, PINNACLE: Reinvent the Icon. This anti-fur initiative is staring to generate some serious interest from fashion professionals who are against the horrific treatment of animals killed for fur.

Model, activist, and Elle cover-girl, Jessica Sjoo has come on board the PINNACLE initiative! Jessica grew up in the Czech Republic and is a life-long vegan, a yoga instructor, and very anti-fur. Jessica is an amazing model who lives by her values. Look for Jessica’s exclusive editorial story and accessory collaboration for PINNACLE very soon!

If you are a model designer, photographer, writer, or any other fashion industry professional, how will you Reinvent the Icon?

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