by D. R. Hildebrand
Every year, shortly before Thanksgiving, I come across a spate of videos promoting compassion and humanity by way of veganism. Some of the videos are classics that have circulated for years and gain upticks in viewership around the holidays. Others are new releases receiving attention for the first time. Of those I have seen, many appear unaware of the importance of presentation. The final products often lack an understanding that content alone will not transform a viewer. Style, tone, length, variety, narration, and accessibility are equally imperative. To dismiss them is a fateful flaw.
One example that avoids these errors was published last year in the week before Thanksgiving by Animal Place. It is called “Something To Be Thankful For” and it serves as a model for how a video can capture an audience’s attention, pique its interest, and sway its sympathies.