13 Vegan Guys on Instagram You Should Be Following

The following 13 guys are creating inspiring and brilliant content on Instagram, and you need to follow them ASAP!


Luciano Acuno Jr. @luckyluciano112 &  Kenny Wong @Genga31
Co-Founders of Bklyn Beast, Actors, Stuntmen

Ian Thomas @ianthomas
Singer, actor, author

Jona Weinhofen @jonaweinhofen

Musician (I Killed the Prom Queen), activist


Allex Knight @sirknight_
Model, SelfMade Man

Peter Badenhop @peterbadenhop

Mike Vallely @mikevallely
Skateboarder, Musician, Actor, Pro Wrestler, Stuntman, Hockey Player


Richie Kul @kulrichie
Actor, model, activist

Jhanelle Castillo @jhanellecastillo
Model, Vegan, Pitbull Advocate

David Carter @the300poundvegan
NFL Defensive Lineman, Animal Rights Activist, Public Speaker

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Dom Thompson @domzthompson
Healthcare Executive, Multi-sport athlete, Mostly raw, ethical vegan.

Nimai Delgado @nimai_delgado
The Hardcore Herbivore, trainer, meal-planner

Fat Tony @fattonybmx
CrossFitter, Photographer/Videographer, BMX 

What Sausage-Weilding Neo-Nazis Want

Why did a group of meat-skewer wielding and sausage-wearing Neo-Nazis attack people at a tiny vegan cafe that opened just a year ago in the outskirts of Tbilisi, the capital of Georgia?  Two cafe employees were physically assaulted while customers and others had meat thrown at them. What some see as comical at first, has a darker side.


Meat-eating is so closely tied to common definitions of traditional masculinity (hunting, sacrifice, killing, control) and this eruption of violent, meat-wielding men communicates that refusing meat is refusing access to a potent symbol of macho power. But that’s not all.

Refusing meat is refusing access to a potent symbol of macho power.

Historically, refusing power is seen as worse than pitiful, it is contemptible. I imagine that a sausage-wielding, neo-nazi leaning, Georgian nationalist believes, like the Third Reich concluded, that the threat of weakness should be stamped-out and eradicated like a contagious infection.

Flesh is a sacrosanct reward for maintaining the status quo: mainly patriarchy, the roles of the traditional family, and a speciesist hierarchy. I think this display reveals that when veganism is introduced into machismo cultures, it hits a deep nerve with a lot of people because it removes a pillar of male identity. Without meat, are men real men?

Recently there has been a significant amount of homophobic sentiment in Georgia, and often giving up meat is seen interchangeable with giving up masculinity. As we’ve discussed in the past here on The Discerning Brute, there is a definite connection between anti-LGBTQ sentiment and meat-pride.

According to Radio Free Europe, the group being accused of involvement with the attack, Georgian Power, “had come to the neighborhood a month earlier and asked a nearby shopkeeper whether foreigners or members of the lesbian, gay, bisexual, and transgender (LGBT) community frequented the cafe.”

This doctor is researching why men are so scared to give up meat.

The American Psycological Association published Real Men Don’t Eat (Vegetable) Quiche: Masculinity and the Justification of Meat Consumption by Hank Rothgerber.

The University of Chicago Press’ Journal of Consumer Research highlighted the phenomenon of masculinity in association to meat: Why Do Male Consumers Avoid Vegetarian Options?

The Discerning Brute on Masculinity & Meat

Best Grooming of Summer 2016

When it comes to keeping our faces clean, our hair neatly in place – or effortlessly tousled, our teeth bright and our skin smooth and moisturized, there aren’t too many grooming companies who meet The Discerning Brute trifecta of standards. The standards are that products should not be tested on animals (cruelty-free), should contain high-quality ingredients (organic or synthesized), and products should contain no animal-derived ingredients commonly found in grooming products like sheep gland secretions (lanolin), or bee gland secretions (beeswax and propolis), or insect larvae gland secretions (silk proteins)… some people sure do like to rub other animals gland juices all over their faces, hair and lips… but I digress. Below you’ll find some of our favorite companies whose grooming arsenal will keep you as shipshape as their production process.



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From the top: Root Science, Schmidt’s, Mr. Bean, Preserve Products, World Wild Men, Demes, Aesop, Le Labo, Thrive, Snapwhite, 66º30, Bulldog, Reverie, DermOrganic, MLR, i + m

Body Machine: Heavyweight David Haye’s Plant-Powered Return

When heavyweight boxer David Hay had to consider retirement due to a shoulder that was nearly destroyed, he faced two options: quit or get reconstructive surgery with months of recovery. In a lengthy piece for The Telegraph, Haye describes his ordeal, his choice to go vegan, and his formidable resurrection at an age the presents problems for most boxers. On going vegan in 2014, Haye said of animal products that “cutting it out made me feel immediately better and stronger than ever…Everyone should try it.”

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Haye fights Arnold “The Cobra” Gjergjaj in London on May 21, 2016. Watch it on Dave. #HayeDay

More Vegan Athletes Rise to the Top


When Flex Magazine did a March 2016 feature article Meatless Meat-Heads, they were talking about guys like twenty-nine-year-old Kendrick Farris, an Olympic weightlifter, coach and Olympian who went vegan in late 2014. He broke the American lifting record for clean-and-jerk with three lifts totaling 377 kg (743 lbs) in May of 2016. 

Farris announced his having gone vegan on Facebook:Screen Shot 2016-05-15 at 4.33.42 PM

You can watch Farris’ record-breaking lift (209 kg / 461 lbs), which is also his all-time personal best, here:

Farris is not the only vegan Olympian in the news lately. Heavyweight boxer Cam F. Awesome, an outspoken vegan, will be returning to the 2016 games in Rio De Janeiro. He’s also a stand-up comic. How’s that for a 1-2 punch to moronic stereotypes that vegans are strong or funny?


It seems like attitudes about plant-powered athletes are finally changing in the mainstream. Arnold Schwarzenegger, for example, might think twice before telling Mr. Awesome he hits like a vegetarian, and in fact, Arnold recently told the world to eat less meat. Arnold’s call for less meat was part of the environmental summit COP21, where he was quoted responding to some angry meat-pious true-believers with, “luckily we know that you can get your protein source from many different ways, you can get it through vegetables if you are a vegetarian…I have seen many body builders that are vegetarian and they get strong and healthy.”

Many people might not know that ten-time gold-medalist and legendary track star Carl Lewis credits his successes to a plant-based diet. And he’s not the only legendary athlete who has advocated the performance maximizing benefits of plant-fuel.

Despite the growing proof that one can thrive as a plant-powered strength athlete (let’s not forget the world-record holding strongman, Patrik Baboumian or the entire Plantbuilt team) there are those who still cling to the mythology that we must eat muscle to become muscle – at least in the long term.

Ed Baur, owner of NewEthic Strength & Conditioning, has been a strict vegan for over 20 years. He’s a Crossfit and powerlifting coach, and he recently got two personal records, one for front squat and another for deadlift. This goes to show that even after 20 years of veganism, competitive athletes can still build strength and make gains. When he posted the image below on his Instagram feed he said, “I will get …bigger and better than before and I am going to take a lot of you with me.”


Shop the Brave GentleMan vegan Crossfit grip: