Shred the Streets Green

by contributor John Holden

Since 1986 Etnies has been manufacturing some of the most cutting edge skateboard shoes on the market. Now celebrating their 25th year anniversary they are continuing on that path with a new campaign BUY A SHOE PLANT A TREE. For every pair of Jamieson 2 Eco shoes sold Etnies will plant a tree in the rain forests of Costa Rica. The Jameson Eco 2 is not only a stylish pair of shoes but the out soles are made from recycled bike tires and plastic gloves while the laces are made from Pet recycled plastic bottles.


Jameson 2 EcoJameson 2 Eco

Jameson 2 Eco

This is Format

• The German label, Format, by Mareike Ulman utilizes organic cotton, local and fair-labor conditions, and avoids mass production in the pursuit of sustainability and individual style. The solid and modern shapes matched with the unsaturated shades of black and white make a statement about casual strength.


Anntian Spring’11, Eat the Living & Animal Rescue Corps

• ANNTIAN’s Spring 2011 lookbook, inspired by the natural, ripe lushness of fruit, features bright colors,  organic, lux textures and patters, and hints of psychedelic tribalism – an ode to the future hippie in a sane world. Anttian says “Behind this is our wish to touch on the subject of how important the relationship and behavior towards nature and food and “living together” is. Anntiain strives to use sustainable materials like organic cotton.

• “Should we name them?” This was one of the first things one of the “foodies” asked before eating live lobster at 15 East for the sake of Zagat. Immediately the woman in the middle says, “No That will give them personality” and the man on the far right, “then there’ll be a whole faction of PETA people that think we’re terrible”. Eating an animal while it’s still squirming requires a serious disconnect, but even more-so, it requires a desire to be seen as controversial, edgy, experimental, brave and cool . The website challenges, “If you’re brave enough to experience it yourself, the special is $120 and feeds two.” Listening to the people in the video fumble through rationalizations for doing this is amazing. See for yourself:

This reminds me of the recent article, The Moral Crusade Against Foodies, by B. R. Myers, which is a must-read for anyone concerned with food and ethics issues.

Image credit: John Cuneo

“A true gastronome,” according to a British dining manual of the time, “is as insensible to suffering as is a conqueror.” But for the past several decades, factory farms have made meat ever cheaper and—as the excellent book The CAFO [Concentrated Animal Feeding Operations] Reader makes clear—the pain and trauma are thrown in for free. The contemporary gourmet reacts by voicing an ever-stronger preference for free-range meats from small local farms. He even claims to believe that well-treated animals taste better, though his heart isn’t really in it.


• I love the aesthetic of the Animal Rescue Corps. It’s very effective, using a military-inspired logo and language like “serving” animals.  The real heroism of this organization is showcased in their organized,  rescue operations – and SH Headshot 4President Scotlund Haisley is certainly a Discerning Brute, with impressive and extensive experience in animal rescue, shelters, advocacy, fund-raising and legislation – even rehabilitating 11 of Michael Vick’s dogs, and working to rescue of over 1,000 animals in post-Katrina New Orleans. With a focus on Puppy Mills, Companion Animal Abuse, Animals in Agriculture, and Animals in Research, the Animal Rescue Corps is a reserve of true heroes. Why not join them?

Lincoln Center Sustainable Fashion & PINNACLE

A photog from the RightyRightyRight fashion blog and zine snapped some photos of my rad outfit sponsored by CPas & NOVACAS at Lincoln Center, yesterday. In addition to the recycled-poly, hand-tailored blazer and vest, the organic cotton shirt and pants, the recycled-poly and recycled-cotton coat, the organic denim and vegan leather bag, and the NOVACAS vegan boots – I was wearing my April77 vegan biker jacket, carrying a Matt & Nat cruelty-free bag with recycled soda-bottle ultra-suede lining, and sporting my fav vintage sunglasses.

This happened right before I went into Lincoln Center and got interviewed by Robert Verdi. I showed him the PINNACLE Mag, to which he said “I already have that“. I was wowed. Mr. Verdi, are you anti-fur yet?

Huffington Post contributor, Andy Stepanian, wrote a really impressive article on PINNACLE: Reinvent The Icon today, featuring some of the amazing photos by Anthony Two Moons and Gregory Vaughan. PLease check it out and spread the word!

Buy Shoes, Plant Trees

:myCATS Video:SlideShow JPG:Life in Technicolor:Shoe pics:Imagen 149.jpgAfter a Blizzard took over NYC,  I’m already thinking about spring. Seeing some of the styles from myCATS, how could you not wait to slip in to some of these espadrilles. Along with all of the vibrant colors you can feel even better knowing that these eco-friendly kicks are handmade and they have partnered with the organization Tress for the Future.

For every shoe sold,  myCATS will plant 2 trees in your name. These trees not only clean our air by reducing carbon emissions and fighting global warming, but also provide significant income and livelihood options for people.  Trees provide medicine, beverages, fruit, soil fertility, erosion control and even something as simple as shade can help improve the quality of life for these people.”