Hi, my name is Eric and I founded a magazine. Let me tell you: It’s a wild ride. I wanted to be an activist and from where I stand, activism might come in many shapes and sizes, but can always be measured by the the grade of it’s effectiveness. I had been looking for a way to raise awareness for everything that’s wrong with exploiting animals, and after some soul-searching, I realized it would indeed be effective to simply use the trade in which I was already an expert to help the cause I’m trying to push forward. Rather than trying to learn a new trade, invest time and work to wrap my head around something new, I knew that if I stuck to my guns, I could do something solid and start right away.
I’m a photographer as well as an editor and I have been working for magazines for a pretty long time now. I’m based in Germany, but I’ve been traveling, shooting and writing articles, and have been published hundreds of times – but only when I partnered up with ex-model Julia Koch, who had ended her international career simply because it was impossible for her to match her ethical views with the demands of the job, I started to grasp that I could very well keep doing all that. I just needed to shift focus, pick up another subject for my work.
So combining Julia’s inside knowledge of the high fashion world with my background in magazine making, Vegan Good Life Magazine was founded late 2014. With a background story like that and with our combined knowledge of fashion and lifestyle, photography, word-smithing, art and design, it was obvious that the magazine we would be putting out would have to be outside the box, taking the general idea of veganism one step further – especially when you look at the way vegans are still seen as radical hippies in large parts of Europe.
Vegan Good Life turned out to be a high end publication printed on thick, quality recycled paper, combining a slick design with superb photography, talking about all things nice and shiny, especially things other than food. We both felt that it only made sense to widen the view by leaving the most obvious (and easy) topic out and shift focus from food to all the other aspects of life which are, in the public eye at least, not connected to veganism at all – even if it meant taking a risk. At least at German newsstands, everything’s rather conservative and strictly categorized. This was reason enough for us to go and take another leap of faith by going bilingual. Vegan Good Life is both German and English (in one magazine), so we opened up to an international audience while keeping our roots deeply integrated into the DNA of the magazine.
The second issue of Vegan Good Life (with no other than The Discerning Brute’s Joshua Katcher and Vaute Couture’s Leanne Mai-ly Hilgart on the cover) can still be ordered online on our website: www.vegan-good-life.com
Issue #03 is in the works right now and will be out November 2015. We work a lot, don’t go out too much, but we make a point of eating healthy, cooking a lot, exercise regularly. There’s always a ton of stuff to do – we struggle with the sheer amount of correspondence we now have to face everyday. Our inboxes are trying to kill us, basically. Oh and did I mention how insanely expensive printing a magazine is? And isn’t it crazy how it all doesn’t matter when you just know you’re onto something? When it all feels so right, there’s no reason good enough to stop doing it.
Feel free to check out Vegan Good Life. We’re making it for you!