You and a guest have the chance to win tickets to see Vaute by Leanne Mai-ly Hilgart at New York Fashion Week this Wednesay February 6th, 11:30 am-12:30 pm. Vaute is the first 100% vegan and sustainable brand to show at New York Fashion week which is pretty historic. Hilgart’s label has taken leaps and bounds in the last two years, opening her flagship store in Williamsburg, Brooklyn and developing an entire collection that is inspiring, ambitious and stunning. And yes, there’s menswear, which is why you should be there!


10 people and their guest will be hand-selected by Ms. Hilgart herself, based on their answers below in the comment section. The contest is today only! Comments will close at midnight.

Leanne asks, “What men’s apparel piece would you love to see more ethical options for?”

Good luck and hope to see you there!

Win This “Jameson” Matt & Nat Bag!

The “Jameson” bag from Matt & Nat is masculine, practical, and has lots of pockets for all your tools, supplies, gizmos and gadgets. It is made with a supple, recycled-bottle “suede” lining and is totally vegan. Worth $295 retail, it can be yours in a few simple steps:

  1. 1. Sign up for the Discerning Brute Weekly Digest here: Subscribe to Our Digest
  2. 2. Next, an exclusive contest message will be sent to subscribers on Nov 7th (so if you’re already signed up, you are already eligible).
  3. 3. Follow the instructions in the Nov 7th email to leave a comment on The Discerning Brute Facebook page post associated with the contest. One person will be chosen at random on Tuesday Nov 18th.

Running With Russell, Vegetable Frenzy & Rise of the Power Vegans

Ryan Olbrysh,

• Power Vegan. What does this phase connote? According to the Business Week article from Nov. 4th, The Rise of the Power Vegan is an interesting turn of events for a culture of executives and power-players who want to take control of their own health, and thrive for as long as possible.

…a growing number of America’s most powerful bosses have become vegan. Steve Wynn, Mort Zuckerman, Russell Simmons, and Bill Clinton are now using tempeh to assert their superiority. As are Ford Executive Chairman of the Board Bill Ford (F), Twitter co-founder Biz Stone, venture capitalist Joi Ito, Whole Foods Market (WFMI) Chief Executive Officer John Mackey, and Mike Tyson. Yes, Mike Tyson, a man who once chewed on human ear, is now vegan

• A new, slightly controversial article in New York Magazine explores why vegetables are the new meat, becoming the focus of entrees at unlikely restaurants throughout cities famous for fervent foodies. Vegetables Are the New Meat, they say – but they make sure to distinguish themselves from vegetarians, still calling on meat, butter, and cheese for flavor. What do you think about the “vegivore” trend?  Leave a comment!

“Sales are up 15 to 20 percent,” says Mountain Sweet Berry Farm’s Rick Bishop, whose spigarello broccoli and spring-ushering ramps have cult followings at Union Square. “You see lines at the market now for vegetables. People used to only line up for eggs and fish.”

• If you like football, but hate the stereotype of the meat-maniacs that fill the parking lots, you’ll love Peta’s list of the Top 5 Vegetarian-Friendly NFL Stadiums:

  1. 1. Lincoln Financial Field (Philadelphia Eagles), where protein-packed mock-steak sandwiches, faux-chicken sandwiches, veggie dogs, and veggie burgers are coming off the grill faster than DeSean Jackson in the open field.
  2. 2. Oakland-Alameda County Coliseum (Oakland Raiders)
  3. 3. Lambeau Field (Green Bay Packers)
  4. 4. Georgia Dome (Atlanta Falcons)
  5. 5. (Tie) Arrowhead Stadium (Kansas City Chiefs) & Ford Field (Detroit Lions)

• I made my debut on Oxygen Network’s Running Russell Simmons last night, where I was drenched in fake blood and wrapped up in a meat tray in times square! So may people have been Tweeting that they are considering going veg! Thanks to the amazing Simone for asking me to join her at this event! Watch the full episode (the PETA demo starts at about 36 min. in):

• Win a Gardein Stuffed Turk’y Thanksgiving Meal from Mercy For Animals! Gardein has provided MFA with five coupons for free Savory Stuffed Turk’y products to give away to our supporters. All you have to do is enter MFA’s Savory Stuffed Turk’y contest for your chance to win a free coupon. So, what are you waiting for? Enter to win today! Five lucky winners will be randomly selected on November 15.


Kenneth Cole, Loden Dager, Cool Contests & Clinton’s Tipping Point

• Not only does the new Loden Dager collection feature some sustainable fabrics, but if you look close, the belt the model is wearing is leather-free in clear plastic. The video is rad featuring music from Panda Bear and fun old-timey film clips. I’m liking Loden Dager more and more lately, especially after having a a chance to sit down with them about PINNACLE! Stay tuned…

• Gardein is hosting a CONTEST to win a dinner for 4 prepared by celebrity chef Tal Ronnen, and all you have to is fill out a super easy survey!

• Speaking of contests, Blackbird Parlour in Williamsburg is hosting a Veggie Burger Recipe Contest! Enter your written recipe along with your contact info by Oct 2nd. Finalists will be invited to a cook-off and the winner will have their signature burger named after them on their new menu! EMail Blackbird for more info!

Our friends over at Hint Mag remind us of Kenneth Cole’s Rubber Collection, especially this mens’ Electric Rain Boot – 100% of the net profits go to The AWEARNESS Fund, in partnership with amfAR (The Foundation for AIDS Research)

Clinton’s choice to be vegan-ish is causing quite a frenzy. Dropping pounds, reversing heart disease, regaining his youthful high-school physique. Could this be the tipping point for vegetable-based diets? CNN recently revisited their interview with Clinton and also hosted the doctors that Clinton credits for his lifestyle change.

Win a Copy of “Eating Animals”

Simply leave a comment on this post with your name and email address to win a brand new paperback copy of  Eating Animals by Jonathan Safran Foer,  which  BookPage calls”…Horrifically enlightening…”.

Five winners will be selected at random, last day to enter is Tuesday, August 24th.

Eating Animals   by


Like many young Americans, Jonathan Safran Foer spent much of his teenage and college years oscillating between enthusiastic carnivore and occasional vegetarian. As he became a husband, and then a father, the moral dimensions of eating became increasingly important to him. Faced with the prospect of being unable to explain why we eat some animals and not others, Foer set out to explore the origins of many eating traditions and the fictions involved with creating them


  • – Only residents of the U.S. or Canada are eligible to win.
  • – No P.O. Boxes, please.
  • – If chosen, you must provide a mailing address.