• Braintree is a UK based clothing line offering up some basics in sustainable materials. Polos, tees, henleys and button-downs in hemp, bamboo and organic cotton blends from.

The New McDonalds campaign has me rolling my eyes, not rocking out. The “Come As You Are” ad series, created by European ad agency BETC Euro RSCG, is basically the European equivalent to “I’m Lovin It” and, while making a Nirvana reference, is trying to appeal to all sorts of white people in France. They have also changed their logo colors to green! This must mean they are now environmentalists, right? Now I can get gas at BP and drive through McD’s and know they are committed to green. The color.

Thanks to Andy for the tip!

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