The Discerning Brute 2016 Holiday Gift Guide for Men with Principles

Tesla Model 3 (ask for vegan leather interior) starts at $35,000
Le Labo
Santal 26 Home Diffuser $590
Brave GentleMan Faunus Top-Zip Tote $399
Corbusier Sunglasses (recycled vinyl record) $495
Brave GentleMan Visionary Boot $312


Fanmail Thermal Sweat in Organic Cotton $170
UMASAN Perfecto-Style Motorcycle Jacket $552
Vegan Good Life Issue 4 $16
Save The Duck Men’s Puffer Stretch Jacket $355
Tempus Machina 216A $25,000
VAUTE Charles Coat in Black $375


Stella McCartney Men’s Blush Sneakers $595
Bateman Skincare Daily Hyaluronic Serum $33
Eco USB Cell Rechargeable Batteries $15
Glass House Shirtmakers Organic Cotton Pocket Square $29
Scaramouche & Fandango
Triple Pack Skincare Essentials $31
Aesop Intrepid Gent Gift Set $92
Innov8 Fastlift 370 BOA $140
The Wandering Knight Post Shave Elixir $30


Sweet Maresa’s  25 Piece Baker’s Choice Macaron Box $68
Vegan Treats
The Ultimate Holiday Cookie Sampler $75
Dr. Cow Aged Cashew Cheese Sample Box $85
Eddie Garza
¡Salud! Vegan Mexican Cookbook $15
Isa Chandra Moskowitz
The Superfun Times Vegan Holiday Cookbook $19
Lagusta’s Luscious Winter Wonderland Box $68

Discerning Selects: October 11, 2016


Brave GentleMan, Advocate Loafer with Grip Sole, vegan #futureleather $299
Charm School, Vanilla Bean White Chocolate With Caramelized Rice Crisps, vegan, organic $6.99
Mister Green, Hippie Shit Parfum, cruelty-free, vegan $89
Vaute, Mark Snow Coat, recycled materials, made in NYC $348
Brave GentleMan, Italian Organic Cotton Tweed Double-Breasted Blazer, 25% off with code “cumberbatch” $442.50

British GQ Features Brave GentleMan

Brave GentleMan, the luxury vegan menswear label designed by Joshua Katcher, is featured on the cover of this month’s British GQ  magazine. Styled by celebrity stylist Kemal Harris and photographer by Jason Bell, this compelling imagery celebrates the complexity and appeal of ethical and sustainable menswear. Actor Benedict Cumberbatch (Dr. Strange, Sherlock, The Imitation Game) wears the Italian Organic Cotton Tweed Suit and black Brave GentleMan boots.

Get 25% off the iconic double-breasted Italian Organic Cotton Blazer when you enter the code “cumberbatch” at checkout at

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Discerning Selects: September 22, 2016


Pack Lite Laptop Backpack, organic cotton, made in UK  $87
Fanmail Denim Sherpa Jacket, colorgrown organic cotton, made in NYC $625
Votch Vegan Leather Watch, dark gray vegan leather, $157
Brave GentleMan Paradigm Boot with Grip Sole, made in Portugal $31o
Pangea Organics Eye Cream, organic & vegan $62
Brooklyn Soap Company, The Woodsvegan &cruelty-free $69.90


22 Fit Vegan Guys Crushing It On Instagram

Building a posse on Instagram can help give you a daily influx of inspiration. After we posted 13 Vegan Guys on Instagram You Should Be Following, requests came in for more! Since we could all use some motivation to eat healthier, get off our butts and build some strength, here are 22 more of our favorite fit vegan dudes to flood your feed (links below).



In order of appearance:
willtuckerfitness stijepovicmarko victhevegan tofu_fit_guy torre.washington johnnyxaro kufunya_kail
theveganchad joshua.philip incogneato_vegan iamveganmonk tattedvegan mikecasefitness rafaelpinto10
stefanokuhn livityfitness jackedvegan frank_medrano k1lla__cam master_shredda itschrisdamon